An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. If it’s a curly hair post? For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. Remember, though, you have to work to get to this position. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. With a couple of button clicks, brands can reach out to influencers to start the process. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). They are kind of the middle man between influencers and brands. While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. When you partner, you should confident that the product or service they are offering will be of interest to your audience. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. Guide: How To Reach Out To Influencers For Your Brand. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. BrandSnob. The main reason for this is the high ROI that you can get from it. However, to ensure that you get the most out of it, you need to partner with the right influencers. Never hurts to try, right? How To Reach Out To Micro-Influencers Often, micro-influencers are searching for opportunities to get paid and grow their platforms, which makes reaching out to them a … Brands are only interested in working with people who influence active audiences. How to work with micro-influencers You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. For all the details on nailing a brand pitch, you can check out my e-book. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. Next, when you send a DM through Instagram, users can see a preview of the message. Before considering connecting with brands on Instagram, you need first to build your market reach. One common thing that you’ll see influencers do is tag brands on their Instagram stories and do “unboxing videos.” I personally don’t find these super exciting, but it’s a quick win to give the brand some love and it’s low-effort on your part. I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Fashion, Beauty and Lifestyle by Austen Tosone. They are the ones sending free product to Instagram influencers/small blogs. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Some influencers may be unresponsive to comments on their posts. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. The exception here would be to use it to ask them for the contact in charge of influencer collaborations. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. If it’s an OOTD post and you’re wearing small studded earrings? You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasn’t had much experience partnering with brands and you want to build a portfolio of your work. This enabled the brand to reach a super targeted audience, as well as capitalise on the influence of an already well-respected industry voice. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Step 4: Reach Out to Your Influencers. Reach – micro influencers do have limited reach as they have smaller audiences. Okay that was a long one! Reach and accountability are two other aspects to consider when evaluating micro-influencers. How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Step 1: Invest Time in Research. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. For example, emails can be more lengthy and detailed than DMs. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. Tag ALL the brands too! Even if it’s a huge brand, if you keep tagging them whenever you’re wearing something of theirs, someone on their team will eventually see it. So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. So, make sure that your brand is on-brand with their brand before reaching out. There needs to be compatibility and synergy. First, a brand could email you directly (make sure you add your email to your IG bio in the written description, not just with the email button as lots of brands search on desktop). If you’re bigger than the brand and you’d be doing them a huge favor by doing a takeover, that’s where I would suggest charging for that. Reaching out to brands go to their website and look for a press, contact, or about page. Instagram is the most popular platform for influencer marketing and has high engagement rates. There are some definite red flags for me when brands reach out and want to work together and I’d love to do a longer post on this at some point but in general any brand that tries to send you exact word-for-word copy for an Instagram caption, that calls you “dear” or just uses your Instagram handle in an email, or brands that want you to be ambassadors before you’ve even tried their products are all ones to avoid in my book. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. And finally you can apply to a campaign through an influencer platform. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Often times, you can see influencers working with them who have less than 10K followers. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you … Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! (To get their email addresses, just check out their social media profile bios!) THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. It’s worked for me in the past. Brands will have no interest in you if your only supporter is your mom, who feels obliged to lend her support to you. By collaborating with local brands, Maddie says she gets to be the most authentic. UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … Brands … Reaching out to them is the next important step. Four years later and I’m still reaching out to brands! Find out who they are & how brands can market with them. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. Brands partner with micro-influencers to reach targeted, engaged audiences with tailored messaging. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. ... Micro-influencer – 5,000 to 100,000 followers. Yes, it’s true, bloggers...Read the Post The easiest way to reach out to brands is by messaging them on Instagram. Your email address will not be published. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. Not only did you lay out the savvy how-to steps that have been your experience as proof of your success, but you are inspiring as an all in one equation of what works. I’m honestly surprised more influencers don’t suggest this to brands! Why working with brands as a micro-influencer is great! how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. 5. This makes it necessary for brands to reach out to influencers on Instagram. ... narrow down your search by influencer reach, engagement rate, type of audience, and influencer posting frequency. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to … Before you reach out to an influencer, it’s important to know their background. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. Methods Of Reaching Out. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). This is often smaller brands that can’t pay influencers. Ask to circle back next quarter as budgets often reset then, If you are excited to work with a brand you could try working on a gifting project with them and then have the chance to wow them, Ask to switch the deliverables to something they can pay for. Is important for brands that can’t pay influencers them has its own set of values out the distinction influencer! Clingy, or about page fans and other brands may need how to reach out to brands as a micro influencer reach out brands! 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